Practice management, team development, and multidisciplinary care.
390 articles · Page 13 of 20
As of January 1, 2021, Medicare DME will implement the Competitive Bid Program for a category of Medicare DME that includes various supplies such as lumbar braces and knee braces. For those Chiropractors currently involved and certified to bill Medicare DME, the program will undergo a major and significant change that will, in all probability, end the program for those chiropractors who currently enjoy Medicare DME PTAN certification.
Building a strong social media following requires you to be active in your efforts. When you follow other people on social media, a percentage of them will follow you back. Make a habit of following people and interacting with them on a regular basis. Like and share their posts and they will do the same to yours. This process takes time, but once it picks up momentum, the results are steady and solid. Look for active users in your community, check the hashtags they use, and follow those who use them. If you attend a local event, following the people you meet in person on social media can mean more for the opportunity to develop an ongoing relationship than asking for their business card. Initiate conversations and be approachable and sociable. Trends in social media are constantly changing and these strategies will help your practice stay on top of the latest. Review these tips and try using them to master social media for your practice.
Ransomware is scary for those who are unprepared. We have had clients that are completely shut down after a ransomware attack. Others who have had a HIPAA breach. It is stressful, time-consuming and can be expensive if you are not prepared.
Geotagging your practice location is a sure way to increase your local following. When you tag your location it is a signal that you are part of your local community. This engenders greater affection from local consumers, who prefer to engage with businesses and brands in their own back yard. Asking your patients and practice team members to check-in or tag your practice when they are there also provides social proof. When potential new patients see photos of their friends who have visited your practice, they know that you are the real deal.
Without a doubt, video is the most popular type of content in terms of user engagement. The advent of live video has helped to push its effectiveness to the highest level. Facebook advises brands to utilize their Facebook Live feature. Due to a change in Facebook’s algorithm, live videos get six times the number of interactions as traditional videos. Instagram Live and Instagram stories are also growing in popularity with hundreds of millions of users. This phenomenon results from consumers’ desire to be addressed directly. Live video can be more cost-effective than regular video as viewers have decreased expectations of a polished production. Live videos are especially compelling as they are viewed when they are presented and can’t be left for later viewing.
As a chiropractic coach, I am often asked what the easiest way is to make more money. My answer is hard work! Many offices are looking for the fairy godmother of profitability. Where decompression will not automatically rain money, it can be very profitable.
It’s important to note that team culture is only as good as your weakest team member. A football team will not win the game is the quarterback refuses to play. I speak to chiropractic offices all the time and the staff thinks it’s the doctor’s fault and the doctor thinks it’s the staff’s fault. You control you. Effective teams do not point fingers at others. Effective teams focus on what they can control. You control your attitude, you control how you respond, you control you. Maintaining a positive attitude is the key to team culture and ultimately a successful practice. Here are ten ways to maintain a positive attitude.
A great tactic to capture more exposure for your social media posts is to tag other people. Just like posts with hashtags, tagged posts are a bulletproof tactic on every major social media network. With tactical tagging, you tap into someone else’s audience without effort. Tagging influencers in your community and in healthcare is an easy way to increase your visibility. If you are not sure who to tag, Buzzsumo.com is an influencer marketing tool that can help you identify potential tagging targets and relevant hashtags.
Aim to be genuine on social media. Consumers are savvy to constructed stories and are drawn to authenticity. Examine the brands that you follow. Most likely they have a personality that relates what is special or unique about them. Most successful practices have defined their mission and values. Be sure that your social media content connects with those values. It’s not simply about showing off the services and products you offer to patients. The brands with the best social media presence are focused on communicating that they share a common point of view with their customers. As more and more people are seeking alternatives to pharmaceutical-based healthcare, the time is right to share the message of natural health and wellness provided by chiropractic.
There are four implementation specifications or things you need to do.
Consumers disengage when they are bombarded with impersonal messages and spam, so posting generic content is far from effective. What resonates with people most on social media is social storytelling. Story-based posts that don’t have a “call to action” or link included can foster a conversation, are a great way to get people interested in your practice, and generate lots of action in the comment section. Storytelling content is popular because it has a much better chance of appearing in your followers’ newsfeeds. Social media algorithms are demoting promotions packed with links. People also relate to stories and view them as messages that carry meaning and not as marketing spam.
We have been taught for years do not employ an individual who is on the exclusion list. When reading it may seem that only providers can be excluded. If you read further into OIG’s frequently asked questions and other clarification OIG provides; there are reasons why staff members can be excluded as well.
No practice marketing strategy can neglect social media. The number of potential patients connected to each other through social media rises every day. If your practice isn’t connected to your community with social media, you can be sure that your competition is. Social media is one of the most powerful and cost-effective ways of increasing your brand awareness. However, social media platforms and how users engage with them is an ever-evolving process. The social media landscape has significantly altered, and we’ve witnessed the rise of social media “influencers”, the increase from 140 to 280 character limit on Twitter, and drastic shifts in the Facebook algorithm. This means that the approach your practice takes to social media must change as well. So, how can your practice leverage the power of social media? The following tactics should form the foundation of your digital marketing strategy.
The Coding Clinic for ICD-10-CM and ICD-10-PCS is a quarterly newsletter published by the American Hospital Association’s Central Office (AHA). The information they publish is a joint effort of several organizations including the Centers for Disease Control and Prevention (CDC), the National Center for Health Statistics (NCHS), the Centers for Medicare and Medicaid Services (CMS), and professional organizations such as the American Medical Association (AMA). Because the information included in the Coding Clinic is considered an official resource is it important to pay attention to their publications.
For 123 years, the chiropractic profession has provided an alternative to pharmaceutical intervention for the relief of acute and chronic pain. According to a 2017 Gallup-Palmer Annual Report ( www.palmer.edu/gallup-report ) 78% of Americans prefer to try other ways to address their physical pain before they take pain medication prescribed by a doctor. 63% agree that most chiropractors have their patient’s best interest in mind. Doctors of Chiropractic collaborate with other healthcare providers to determine the best course of therapy for their patients.
It is no secret that providers have long argued that E/M coding is burdensome and does not truly reflect the services provided. This fact is acknowledged by CMS with the following statement “Prior attempts to revise the E/M guidelines were unsuccessful or resulted in additional complexity due to lack of stakeholder consensus (with widely varying views among specialties), and differing perspectives on whether code revaluation would be necessary under the PFS as a result of revising the guidelines, which contributed another layer of complexity to the considerations.”
Stem cells are unique cells with amazing healing capabilities, it’s only been in the last decade that a substantial number of scientists are investigating and providing insights on how to use them most effectively with the help of clinicians having “boots on the ground” actually witnessing the effects and what they’re capable of. As well as what concurrent therapies or interventions might increase the stem cells ability to work their magic.
The standard was unanimously supported by the NCPE, a committee that includes medical officers and pharmacy experts from Blue Cross and Blue Shield (BCBS) companies around the nation, and aligns with recent CDC guidelines. It is designed to limit unnecessary harm for the 106 million members served by BCBS companies. BCBS companies will promote alternatives that include more optimal use of non-opioid prescription painkillers and existing over-the-counter pain medications.
To properly answer the question, it is important to first review the requirements of selecting the appropriate level of Evaluation and Management (E/M) service and how that relates to reporting a 99080 special report service.
