Breakthrough Coaching
1-800-7-ADVICE (1-800-723-8423)ContactCart 0Member log in
HomeBlog / Page 15

Blog — Page 15

Practice management, team development, and multidisciplinary care.

390 articles · Page 15 of 20

Patients chatting warmly with front-desk staff in a clinic reception area

How to Make Your Chiropractic Practice Grow – Market Internally

Internal marketing and word-of-mouth advertising are the best two ways to attract n ew patients. They are also the least expensive methods of advertising. Word-of-mouth is spread mostly by people who come to you for chiropractic services and are pleased with your work. Patients who are pleased with their chiropractor, typically recommend them to their friends and family members. You can encourage former patients who no longer visit you by reaching out to them with reminder postcards for a check-up or for other services. If you don’t get an immediate response, continue to mail on a quarterly basis. It often takes several contacts before a reminder will spur someone into action. In addition to postcards, write and send a monthly newsletter to all of your patients via e-mail. Include useful information that educates your patients while subtly promoting your practice.

How to Make Your Chiropractic Practice Grow – Review Your Software

If you are serious about expanding your chiropractic practice, you must be sure the software system you have in place will accommodate the growth and the requirements of electronic records management. If you’re unsure if you have the right software, you will need to review several different systems to determine which will best suit your needs. Practice can become a nightmare if you don’t have the proper software to track appointments, insurance claims, patient records, and payments. The right software should allow you to file insurance claims electronically to save you time and paperwork. A good piece of software will allow you to track your practice, spot trends in services and reimbursement, and help you grow into a profitable practice all at the same time.

How to Make Your Chiropractic Practice Grow – Tip 1

Building a successful chiropractic practice can be a competitive business. You must continually advance your practice by attracting new patients, maintaining the ones you already have and incorporating new technologies and techniques. This is something you must do continually or your practice will stagnate rather than expand.

Chiropractic Practice Building Tips

Chiropractic Practice Building Tips

More likely than not, your next new patient will search for your practice online. Your ability to manage and maximize your online presence may make the difference between your practice being discovered by new patients or deciding to try one of your competitors. Your practice must have a communication strategy that encompasses the complete patient life cycle. This includes all of the steps of acquiring new patients, to successful treatment completion and satisfaction, to the referral of new patients. These are the core elements that create a 360˚ connection to your existing patients and potential new patients. Your website must be optimized to include patient login functionality. Don’t overlook the important value that social media such as Facebook, Twitter, and LinkedIn bring to your ability to stay connected with your existing practice and to create a positive buzz about the benefits your practice delivers.

Chiropractic Practice Building Tips

Chiropractic Practice Building Tips

Get your entire practice team on the same page when it comes to delivering a consistent message about what you do to your patients. Your message becomes most valuable when your patients hear it reinforced on a consistent basis. Repetition over time is also the foundation to fostering your patients’ ability to make the right decisions about their health. Your ability to pass the baton to each other during the course of a patient’s visit creates many benefits. Relaying important information that the patient shares with you enables the next person in the line of care to pick up and deliver the same message. It also inspires confidence in your patients that your team is working together in a unified way for their good.

Chiropractic Practice Building Tips

Chiropractic Practice Building Tips

It has been said that laughter is the best medicine. Humor has a way of creating a strong bond between your practice team members and your patients alike. I have been in chiropractic practices where the tension is so thick that you could cut it with a knife. It may not be visible, but it creates barriers between honest communication and connection. The most successful practices that I have worked with know how to work hard and play hard together as a team. If your patients hear the sounds of good-natured laughter amid the sound of adjusting tables rising and falling, the likelihood is that they will view your practice as a place that they feel comfortable referring their friends and family too. Don’t be so concerned about appearing as the authoritative doctor that you forget to connect with your patients on a human level.

Chiropractic Practice Building Tips

Chiropractic Practice Building Tips

There are times in the lifecycle of every practice when it becomes necessary to hire a new team member. It may be that your practice has grown a nd you need to expand your team or that you need to replace an existing team member. Doing your homework before hiring is an unskipable first step. Take time to prepare yourself as a leader, and the rest of your practice team, prior to promoting the new position. Have a clear, written job description for the position you are seeking to fill. With your team, make a list of the traits that would make a person perfectly suited for the job. What level of experience, values, and personality style would ensure that someone excels at the position and becomes an ideal member of your team? Create a list of behavior-based questions to ask during the interview process. Have high-scoring candidates return for an assessment of their skills. Once you select and hire your new team member, implementing a detailed training plan will stack the odds in favor of their success.

A smiling front-desk team member answering the clinic telephone

Chiropractic Practice Building Tips

The telephone could be the Achilles’ heel of your practice. It is the connection between your practice and all current and potential new patients. How the members of your practice team answer an inbound call is vital to your success. Role play telephone technique with all of your team members. Practice answering calls in a courteous, unhurried and professional manner and remembers to smile. A smile can actually be heard across the telephone line. Callers should never feel like they are calling the local pizza parlor on a busy Saturday night. The person answering the call should clearly state the name of your practice as well as their name. I know a successful chiropractor who has his team say, “I can help you,” rather than “How can I help you?” All of your very best marketing efforts will be for naught if you fumble the phone call when a potential new patient calls.

New Medicare ABN Form Mandatory June 21, 2017

The Centers for Medicare and Medicaid Services (CMS) has revised the Advanced Beneficiary Notice of Non-coverage (ABN) Form. The revised Advanced Beneficiary Notice of Non-coverage (ABN), Form CMS-R-131, is issued to the patient or client by providers, physicians, practitioners, and suppliers in situations where Medicare payment is expected to be denied. The revised ABN replaces the ABN Form that was last released in November 2011.

A practitioner leaning in to listen to a woman at a small round table
chiropractic practice building

Chiropractic Practice Building Tips

Every one of your patients has a unique story that they would like to tell. Let your patients tell their story before you begin telling them what you want them to hear about chiropractic. Ask your patients about their interests and about what they’ve heard about chiropractic care. Then, stop talking and listen to what they have to say. Really listen. By listening to what your patients have to say, you will find out exactly what you can do to be sure that they receive the greatest benefits from your care.

A physician handing a stethoscope to a colleague in scrubs
chiropractic servicesmultidisciplinary practice

Multidisciplinary Practice Expansion

Chiropractors who are interested in cost-effectively expanding their multidisciplinary practice face a difficult choice when it comes to deciding who to hire. While bringing on an additional medical physician or expanding current physician practice hours may seem like the logical choice, non-physician practitioners, also called physician extenders (PEs), can provide a better alternative.

2017 Parker Vegas Brought Chiropractors from Around the World

2017 Parker Vegas Brought Chiropractors from Around the World

Breakthrough Coaching was proud to be a sponsor at the Parker Experience this past month in Las Vegas. The event brought together chiropractors from across the wo rld and numbers and seen for many years. They celebrated the theme of Passion, Principles, and prosperity along with the 65th anniversary of the seminar’s founder Dr. Jim Parker. Highlights of the event included the Chiropractic Assistant certification program sponsored by the Federation of Chiropractic Licensing Boards. Over 30 speakers inspired attendees to return to their practices revitalized and ready to better serve their patients and communities. CEO, Dr. Mark Sanna said, “It was wonderful to feel the love back in Parker Seminars! This was truly a turning point for the organization and I am happy to have played a part in its success .”

Chiropractic Profession to Advocate on Capitol Hill to Increase Patient Access

Arlington, Va . — More than 500 chiropractic physicians, students and supporters will join the American Chiropractic Association (ACA) in Washington, D.C., on Thursday to visit with lawmakers on Capitol Hill as part of Advocacy Day during the 2017 National Chiropractic Leadership Conference (NCLC).

Medicare Part B Deductibles Announced

Medicare Part B covers physician services, outpatient hospital services, certain home health services, durable medical equipment, and other items including chiropractic adjustments of the spine for subluxation.

HIPAA Security Risk Assessment

The end of the year is quickly approaching and the Security Risk Assessment is not only necessary for Meaningful Use attestation but is also a required element to HIPAA Security. It is very important for practices to complete this assessment and also essential to understand what, why, and how to perform this annual Security Risk Assessment. See BTC E-Classes 1083, 1084 and 1085.